What to look for in a financial planner

There are five key things that I think you should look for in a financial planner.


A good rapport is essential. Your financial planner is going to know more about you than your accountant or doctor as they will have details of your finances, medical history and family situation. If you can’t establish a good bond early on, usually in your first meeting, then keep looking. This is the person who you are trusting to deliver your financial security and future.

Financial planning is a relationship business and not just a one-off meeting. It is not simply a transaction. A good financial planner should be looking to help educate you. So, be sure to ask plenty of questions.



A financial planner who achieves great outcomes should want to celebrate their clients’ success. Be sure to read the testimonials on their site as it will provide you with great insight into how the most important person in the relationship feels about their work.



You should always look for a financial planner who holds an Australian Financial Services (AFS) License or is an authorised representative of a license holder. These licences are issued by the Australian Securities and Investments Commission (ASIC) and are a legal requirement for those providing financial advice. You should also ask for a copy of their Financial Services Guide.


You should look for a financial planner who is a member of the Financial Planning Association (FPA), Australia’s leading professional community of financial planners. This tells you that the financial planner is actively committed to being the best financial planner they can be. That’s because members of the FPA must meet stricter criteria and higher standards than required by law and they do this because it provides a better service to their clients.



Certified Financial Planner® professionals have gone one step further to achieve the highest qualification in financial planning worldwide. That means you have assurance that the financial planner works to the highest professional and ethical standards, always putting your interests first.

Why not experience the difference?

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